Leaning Tree Digital Marketing

Digital Marketing in Metro-Milwaukee

Archive for the month “July, 2011”

Logo should cost more than your lunch

Graphic designing is a profession where the raw material  is creativity turned into art.  Forget those DIY logo design websites, where you can collect your pre-made generic identity for $100.  Good Logos require professional expertise and a creative eye.  A logo is the starting point of your whole corporate image.  The colors typography and style of a logo will often dictate the corporate look of the rest of a company’s literature.  Competition, differentiation, market-positioning, audience profiles… these are just a few of the topics that need to be considered when designing an effective logo.

Before you jump in front of a computer, type your company name and add a swoosh for ‘visual interest’… consider just how important your logo really is!

Why should a logo cost more than your lunch?

  1. A logo is the very first impression people get of your company – Before a potential client even walks through your door, your logo is a representation of your company. It can make a company appear large, small (whether it really is or not) fun, serious, professional…
  2. A logo needs longevity Once a logo is designed it will represent your company for many years.
  3. A logo needs to be original A logo should be designed specifically for your company. A cheap “generic logo” may not reflect your company’s values. A cheap logo may also use clip art which could end up being used by another company.
  4. A logo should look professional You wouldn’t take a potential new client to Taco Bell for lunch, in effect this is what is being done with a cheap logo. A logo should give your company a professional image, appropriate to its needs.
  5. A logo should reflect the time and thought gone in to designing it One of the problems here is that people don’t always realize the amount work that goes into a professionally designed logo:
  • The research – even if the budget is quite small I would expect at the very least to find out who the company’s main competitors are and how they present themselves
  • The brainstorming of ideas
  • The 3 or 4 logo options worked up on the computer
  • The amends, tweaking and further amends
  • Final approval & final payment

If you’re interested in logo design, contact the Leaning Tree Marketing .  An average logo will range from $400-$500.  ($75 pr hour)


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