Over the past couple of years Google has been positioning their listings, video channels and business applications in a way that ties them directly into Google+, forcing the user to have an active Google+ account.
Google Places Your Google Places business account used to be a stand-alone listing. Today, Google requires a Google Places account to be linked into a Google+ account, (Google+Places), to manage or update that listing. Google Quality Guidelines limit a business to a single listing for each physical location.
Youtube a Google+ tie-in is required in to manage your Youtube videos information.
Google applications – handy for business
By now, most people are familiar with Gmail and the Calendar features, below are some handy applications for business that many have not yet experimented with:
Google Drive Allows you to store files in the “cloud,” share them, and have access to them from anywhere, including a smartphone. You get 5GB of storage for free. Google is always good about privacy settings, so they are always available on the applications. (public/private) On that same could you can create:
DOCS: Include images, tables, and links. Within DOCS, a business can manage feedback with social commenting. The application allows multiple people to work on the same document at the same time. Slides can be created which support embedded videos, animations, and dynamic slide transitions.
Google Hangouts You can actually hold meetings using a webcam, kind of like a video conference and webinar combined. With Google Hangouts On Air, you can broadcast publically. The broadcast can be recorded, edited and then share again online. Limited to 10 active participants, unless you sign up for Google Prime. Download free Google video chat plugin upon your first hangout.
Team Meetings: See your team, share screenshots or a web URL with a push of a button.