Should your business hire an online marketer?

Do a simple search for your business online

Google reports that 97% of Americans use search engines to find local businesses. (July 2012) It’s easy to see for yourself what is found by simply typing in your business name, or major category it’s associated with.  Because results will vary, check all search engines including Google, Yahoo and Bing.  Also check from your desktop, as well as a mobile device.  For accurate results, don’t forget to ‘clear browsing history and cookies’ in-between each search

If you are a business who has embraced good social media practices, those sites are likely to appear.  If you’re a business who has an optimized website, an active Google+ Places account or other frequently updated online listings, they should also appear.

Most businesses find a mess!

How you have found your business online is how potential customers gain their perception of your business.  Most businesses will find a combination of competitor results, incomplete and outdated information, unmanaged duplicates, unclaimed listings and worst-case scenario….negative reviews!    Half of small businesses never update their online listings.  If your business is not found at all, or found in a way that doesn’t represent the image you desire, you’re probably losing money.  It’s a good indication that you need help, and you need it fast.  Find an outside help in an experienced and trust-worthy marketer that others speak highly of.  Investing in a large advertising agency  may not provide the cost efficiency or personal customer service your looking for.  Instead, seek a local marketer who offers a variety of services such as online reputation management, and cross-platform branding, (which will include social media).  These things will help create a cohesive and ‘buttoned-up’ image, improve search engine results and ultimately help your business gain new customers.

A good Online Marketer will utilize free online tools, inbound and content marketing to organize your business before proposing a ‘Pay-Per-click,’ or any other type of media campaign.  They can help you figure out which social media sites your customers are active on and help create a presence in those spaces.  Social media sites, search engines, (especially Google), and technology will continue to evolve and need to be tested.  An online marketer will help you stay up-to-date with these changes and offer new ideas and strategies to make the most of them.

The Bottom Line for your business

Online marketing, especially inbound/content marketing strategies, can be the most efficient way to generate leads!  Compared to the benefits, hiring a professional is a small investment.  However, if you don’t know what you’re doing, the results can be extremely time-consuming and counter-productive for your business.