Years ago, building a brand and gaining marketing share was much more simple. Placing your brand in front of the ideal demographic was more simple because large audiences could be found in fewer places. A single traditional media, (TV, Radio, billboards or Phone), could be utilized to generate an excellent return on investment, and guerrilla marketing worked wonders for the small business. However, digital media and the internet changed the advertising world forever. 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business. Today, a prerequisite to traditional media or guerrilla marketing success depends upon how connected they are to the internet, and how your business is found online. Therefore, a high level of importance should be placed on search engine results, your website, social media, inbound marketing, and other online marketing efforts. Creating an online presence which aligns with your company goals and objectives; maintaining an online visibility, managing online activity and managing third-party directories related to your business is critical towards the effort of maximizing profit potential. This is a big job, which is why 70% of small businesses say they don’t have the time to manage online listings on all of the sites that consumers use. If your business is ready to compete and gain market share, opportunity knocks. Below are some tools and tips to get you started…
See how your business is found online:
- Start by searching for your business name on Google, Yahoo and Bing. (Be sure to erase the ‘history’ before doing each search.)
- Then, search for your competitor.
Review your website content and analytics:
- Lead Sources
- Unique Visitors
Review your website SEO to see where you can improve.
- Keyword density
- Page Rank
- Competitive Website Comparison
- SEO Title
- Traffic Ranking
- Page Load Times (especially important for mobile)
- Incoming Links
Chrome has a free Apps you can download from their store.
SEO Book has free SEO tools on their website.
The Leaning Tree Marketing provides services such as online, (eReputation Management), to encourage reviews, create a cohesive brand and ensure that you’re utilizing all opportunities to increase online visibility through improved organic search engine results.