Leaning Tree Digital Marketing

Digital Marketing in Metro-Milwaukee

Archive for the month “October, 2013”

Cloud computing on Google Chrome

google chromeGoogle Apps for Education

From Nairobi to Wisconsin, Google Apps for Education has transformed education across the globe.  Allowing more control over the students learning environment, Wisconsin Schools currently have a statewide contract with the program.  Beginning in middle-school, all students are required to purchase a chromebook.  The chromebook is affordable, light, easy to carry, and offers internet access to apps and other web resources.  Through “the cloud,” teachers, staff and students can easily collaborate and share within an internet learning environment.

Google HP Chromebook

Google has recently unveiled the HP Chromebook II.  Although this laptop is more expensive that the previous versions, it’s still reasonably priced under $300.  The cromebook is extremely fast, light-weight, supports 3G and 4G data plans, has a 6-hour battery life, beautiful screen display, and carries the Google name.  There’s no need to purchase anti-virus or malware protection programs because Google has this built-in the system.  All information is stored on “The Cloud,”  meaning that this “WiFi-only” computer is dependent upon the internet to utilize its apps.

Safe Google Cloud Computing

The simple explanation regarding how “The Cloud” works is that your data is saved on remote servers so you can access the information from any device, at any time, from anywhere. “Cloud computing,” refers to the practice of moving apps and data to these servers, which is then shared among a number of people.  All of this ‘sharing’ leads to some questions about security risk.  Below are some simple steps that you can take to protect the information you store in cyberspace.

  • Password Protect Data
  • Store passwords offline
  • Practice Safe Webbing
  • Update your web browser often
  • Don’t share personal information on the cloud

 National Cyber Security Awareness Month

October 2013 marks the tenth anniversary of National Cyber Security Awareness Month.  Through a series of events and initiatives across the country, public and private sector partners raise awareness and educate Americans about cyber security. Identifying challenges for the next ten years, each week this month has been dedicated to a different cyber security issue.

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Google Algorithms Penguin and Hummingbird

hum bird penguinGoogle changes or updates its algorithms 500-600 times per year.  (yikes!)  For a small business, this is a lot to keep up with.  Having a webmaster that keeps up with these changes will make a big difference in your bottom line.

Had changes recently in your search results?  Knowing when the Google algorithm updates took effect may help explain those changes:  SEO MOZ list of major algorithmic changes that have had the biggest impact on search.

August 2013, Google Hummingbird

Hummingbird was created to help provide better “conversational search” results, paying more attention to every word in a query, rather than pulling from a few key words.  When you speak a search topic such as, “Place to buy Green Bay Packer jersey?”  Traditional search engine may have focused on matches for the words, “buy” and “Green Bay Packer,” for example.  Hummingbird takes the search a step further by focusing on the meaning behind the spoken search words.  If you’ve shared with Google, it will recognize your location and compare it to your search.  It may understand that “place” means you want a brick-and-mortar store. It might get that “Green Bay Packer jersey” is a particular brand and type of clothing carried by certain stores. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

October 2013, Google Penguin

Penguin is not a replacement for Hummingbird, but rather a part of it.  Hummingbird is like Google’s entire ranking engine, whereas Penguin is like a small part of that engine, a filter that is removed and periodically replaced with what Google considers to be a better filter to help keep out bad stuff.  Penguin is a part of Google’s overall search algorithm, designed to detect web spam and remove it from results.  If links are showing high in search results, but appear to be “Paid links” or “spammy,” Google will penalize your search results.  They just want to ensure that the results appearing in SERPs are all relevant and provide quality content pertaining to your search.

Over the years, there have been many update versions of the penguin algorithm.  (Penguin 1, 1.2, 2, 2.2, etc.)  If your site was affected by the most recent Penguin update, you would have noticed a marked drop in traffic over the past week.  How to fix the problem?  Get rid of those paid links.

Web Masters keep in mind, “Relevance and Quality”

Content on sites must be relevant and sector-related to fair well on Google search.  Web masters should double check to ensure links are relevant to their specific topics and that they have developed organically.   It is also vital that the content on your site is frequently updated and changing.

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