Social media can be used a variety of ways depending upon your business, amount of time you can dedicate, it’s relevance to your audience, and how creative you are. Social media is not a “one-size” fits all application; every channel has unique strengths, weaknesses and opportunities. One thing you can count on for sure? Constant change! If you’re a business who wishes to unfold the many benefits of social media and become part of the emerging trend, you must be prepared to change….and update…and monitor…and tweak….FREQUENTLY!
Social Media is Complementary: There are plenty of myths out there regarding how to use social media for business. In my opinion, social media should never replace what your website is designed to do. Social media is complementary to your website, your brand, and any other major media or ad campaign that you implement. As a matter of fact, social media can stretch out your dollar to create a much broader reach and frequency. Don’t play copycat. Put your creative hat on. Those businesses that lead the way will benefit most from new ideas on how to harness the power of social.
Social Media is New Word of Mouth: Maybe it hasn’t replaced face-to-face completely, but it is undoubtedly a BIG change from traditional networking. Friends+Customers+Vendors+Family+Community+Brand+Products+Services+Employees = a great way to communicate! You couldn’t possibly reach all these people as quickly in person as you can online. It’s that simple. In addition, social media is a great way to learn about your customers. Unveiling the information behind it will allow you to plan better, and make adjustments to keep your business aligned with what people want and need.
Social Media is on Google Radar: Yes, it does help your organic ranking for search results. That ranking is dependent upon a few factors we know, and many that we don’t. Your digital competitors, keywords, content, comments, followers, friends, links, reach, and relevance are a handful of likely influencers. You can find out how your current social media strategy is working by doing a simple search for your business. Be sure to ‘clear your history’ by removing ‘cookies’ from your browser prior to each trial. Type some key search terms into a search engine and see how your business appears differently in each. *Leaning Tree Marketing Social Success for Local Business
Social media in the Sales Funnel: Social media platforms and the impact each has on the path to a sale will vary greatly. (See chart.) Convertro used multi-touch attribution technology, reviewing 500 million clicks, 15 million conversions, and three billion impressions in 1Q14 to build this report. The middle of the sales funnel is where social media has the biggest impact. It’s an excellent influencer, a great way to deliver brand messages and build awareness in the research phase. It’s also a great way to push out your competitors and prevent them from stealing your lead. (That’s a big bonus!)
Research has shown that investing money on social channels will create a significant lift in conversions to your website. Maybe try a few creative ideas organically, before investing a bunch of money? You really can build your business using social media. Remember to use it as a compliment or enhancer if you will, to other strategies, set realistic goals and keep your eye on the prize!