Digital Marketer; SEO Updates & Links
My how time flies in the digital world! If you’re a digital marketer, it’s really easy to get caught up in the keeping up, and over look some of the small things. It’s important to become very organized, and create a systematic approach to ensure goals are met and nothing falls through the cracks. Because the digital environment changes so frequently, it is critical to constantly re-evaluate and re-prioritize when necessary.
At the bottom of this entry, I have posted Google Algorithm updates that every digital marketer should be aware of. Behind each is a link to a reputable explanation for each. As you are looking through the updates, and tweaking your digital strategies…there are a few things to have top of mind right now. Site Speed. Site Security. Sitemaps. If you don’t currently have a secure site that is fast…and contains a sitemap….you’re losing out on valuable optimization.
p.s. Google is placing more value on mobile sites. Why? Because Google wants to be where the users are, and they are more increasingly on mobile.