Leaning Tree Digital Marketing

Digital Marketing in Metro-Milwaukee

Archive for the tag “small business”

Small Business Saturday Reviews

small business saturday reviews wiYears ago, American Express started this initiative called, “Small Business Saturday” to encourage shoppers to “shop local.”  As part of an incentive for small businesses to participate, the credit card company offered statement credits.  Although this particular incentive was removed this year, American Express claims to be supporting small businesses in other forms.  No worries though, true supporters of small business are the customers themselves.

Small Business Saturday® Results: Shoppers Provide Encouraging Start to the Holiday Shopping Season

Did you support a local business favorite over the weekend?

If so, did you have a good experience?  Let me tell you, leaving that business a positive review is one of the most rewarding things you can do for them!  Think of it as a little, “thank you,” and “we appreciate you being part of our community.” A little something personal can go a very long way, and don’t feel like you have to leave your full name if you don’t want to.

Best places to leave a review for a local business, restaurant, or coffee shop you love:

#1        Google.  Obviously, anything Google will be great for Local exposure and search engines.  Only drawback is that there’s no opportunity to be an anonymous reviewer here.  (Tied to personal G+ page)

#2        Yelp.  Also good for local exposure, especially now that these reviews are also syndicated to Apple Maps, Bing, and others.  Can be anonymous if you choose.  Yelp goes much further than restaurants these days…50 Amazing Yelp Statistics.

#3        WI BBB.  The Better Business Bureau is a dependable source of reference for most people, so your review can be very beneficial here.  If you have a dispute that can’t be handled directly with the business, it’s typically a good place to get things settled.

#4        Industry Specific or Local Review Sites:  If you found your business on one of these sites, it may be a relevant place to leave a nice review.

Patrons:  Please, if you have a gripe about a business, take that straight to the owner and give them a chance to make it right.  This is a much better way to handle a discerning situation, and you’re more likely to get it resolved to your benefit.  A negative online review could truly hurt a small business for years to come, and why would you want to do that? We’re talking about supporting small business here!

Business Owners: Customer reviews offer some free advertising, extended word of mouth …an avenue to build your positive brand image, and even opportunities for local search engine optimization.  As you go through your busy day of activities and responsibilities, it’s important to place a mental note in your mind to “ask for reviews.”  Don’t be shy, when a customer is saying wonderful things about your business; ask them if they would like to share!

Big Agency Digital Services

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Leaning Tree Digital Marketing


MapQuest Yext Combo Misleads Small Business

The marriage of Yext and MapQuest

A few months ago, Mapquest and Yext officially partnered.  Because they are trying to make more money, you’ll find it difficult to create or update a MapQuest listing without having to pay for it.  The tactics are misleading because you don’t have to pay if you know what you’re doing.

First-hand advice, “follow this method, and you won’t be charged.”

#1  Search to see if you have an existing listing for your business:  http://www.mapquest.com/

#2  If you find it, claim it.  You’ll need to go BACK to http://www.mapquest.com/ and ‘sign in.’

#3  ‘Sign in’ is in the upper right corner.  When you get there, you’ll see how an account can be setup using your Facebook account:

mapquest new account

Important:  If your claiming process follows the steps in the image to the lower right, then you are in the wrong place and will be asked to pay a fee.

Yext to claim MapQuest


Side note:   MapQuest has some really neat features.  However, I researched the results of my business Yext report and found the data to be incorrect and misleading. Yext is a computer program, not a person.  The best way to manage your online reputation is to do it yourself, (if you have an extra 10 or so hours per month).  Google, Yahoo and others have some nifty online tools.   Your online reputation is at stake…if you don’t have the time, hire a professional like The Leaning Tree Marketing.

 multi-color-LEANING-TREE-logo-with-rep-mgmt small for FB cover

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