Marketing is about reaching people. Technology aids in getting that job done. Technology advances have led to, and continue to mark major marketing milestones. The printing press, radio, and TV are examples of technology breakthroughs that changed marketing forever. At their highest points, they were cutting-edge technology that ONCE HAD the capacity to reach the largest numbers of people.
By far, however, the most impactful marketing inventions included the computer, internet, high-speed cables, and software applications. These new developments have created a fragmented market of new choices and mobility. The mainstream adoption of digital technology allows the connection to networks and people just about anywhere, anytime they want to use it. Today, more than 1/3 of the global population had access to the internet, and that number continues to grow. As technology pushes forward, the world of marketing has become far more complex, and exciting at the same time. The most important piece of advice: “If the audience has become digital, so must the business!”
Why you need a digital marketing strategy
#1 Only the internet has the capacity to broaden reach and narrow target at the same time.
#2 Digital marketing is less expensive, easier to track, and more productive.
#3 Nothing spreads “word of mouth” faster than the internet.
#4 Without a digital tie-in, traditional media will not work like it used to.
#5 Internet offers unmatched tools, techniques and tactics to engage with customers.
#6 A relevant website, SEO and/or SEM, is what displays your business in search results.
#7 Social Media is the best way to build, retain, and reward customer relationships.
#8 Mobile Marketing, email marketing, content marketing and display are all digital.
#9 Internet platforms builds authority, legitimacy, public relations and brand perception.
#10 Without one, you will miss opportunities, become less competitive, and lose business
About The Leaning Tree Marketing, llc: The Tree was established late 2009 to offer local business many years of advertising, marketing, sales, research and promotions experience. Today, The Leaning Tree has become an expert in branding, bridging the gap between traditional and digital while harnessing the unlimited potential of digital marketing for business success.
*For interesting statistics and research regarding the growth of the internet: www.internetworldstats.com
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Digital Media,
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Wisconsin Business and tagged
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the new word of mouth marketing |