Social Media is a game-changer

Think your business can get by without social media? Think again!  Hang on for a wild ride, this stuff is not going away.  According to Nielsen, 81% of females vs. 72% of males tell others about products that they like using social media as their outlet.  The potential of social media for business is huge and largely underutilized.  Traditional media prices remain high; although many can argue that their effectiveness has been challenged by the diversity and interactiveness of social and digital media.  Online reputation matters;it goes far beyond the company website.  Over 60% of social media users prefer cunsumer ratings & consumer reviews over company websites.  Nielsen, Oct. 2011.  What is your company doing to manage this potential loss or gain in business?

The game has changed!  Give social media a fair shot before it stomps out your potential business.

This means your business MUST:

1. be easily found online; the process smooth & effortless
2. know and understand “how” your business was found online; search phrases, search engines used, IEP addresses, etc.
3. be informed about how organic searches are categorized in order to ‘stay on top’
4. track bounce rate & ratio of leads to sales
5. own a website which is current, competitive &  relevant!  If advertising gets eyeballs there…your site has to be ready to receive & convert to sales
6. participate and take advantage of all free and local search engine platforms…there are a TON!
7. embrace interactive & social mediums
8. maintain and maximize your online presence.   This includes interacting and engaging with your customer through conversation, video and photos
9. address any negative reviews immediately
10. monitor your competitors online

Search results and reviews shape public opinion of you online and offline. False, incomplete or irrelevant information can distort the truth.  Lack of accessible, favorable information online means missed opportunities.

For more information contact Michelle @ The Leaning Tree Marketing.  414-322-8859

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